Company

Our journey in automotive excellence

Bridging the gap between data and passion.

Our mission

Driven by passion for automotive and data

At Data Driverz, we empower automotive professionals by blending real dealer experience with AI-enhanced insights. Our mission is to turn every data point into a clear next step, so you're never left asking what to do with what you know. Built by dealers for dealers, we prioritize people over process and evidence over opinion, always answering the question that matters most: "What do we do next?"

  • People over process
  • Evidence over opinion
  • "What do we do next?"
The Data Driverz team in branded shirts at a company event
Speaker addressing the crowd at a Data Driverz event while the team applauds
Data Driverz founder speaking on the microphone at a company event

Our story

Navigating the data maze to drive automotive excellence

Ryan Farina ran a 20-store dealer group for nearly two decades. Nobody handed him a playbook, so he built one, store by store, problem by problem.

Employee retention climbed above 90% once his teams finally had clarity on what was expected of them. Car buyers started sourcing vehicles off real CRM demand instead of gut feel. Marketing spend stopped going toward cars that weren't even ready to be advertised.

All of it was manual. All of it was on him. So he automated everything he'd learned and turned it into a platform. That became the Data Driverz ODP™.

Store dealer group
20
In the operator seat
~20 yrs
Employee retention
90%+

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Acquire by outcome. Close the loop.

See how dealers are doubling the industry's average gross and cutting days to sale in half by acquiring cars by outcome.

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One dealer, first 6 months on Acquisition Intelligence

Increase in average gross per vehicle
47%
Increase in average gross per vehicle
Average gross per vehicle, up from $2,100 to $2,400
$3,700+
Average gross per vehicle, up from $2,100 to $2,400
Fewer days to sale
50%
Fewer days to sale